Privacy Policy

Privacy Policy

This Privacy Policy governs the manner in which Diono® collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by Diono.

Personal identification information

Diono may collect personal identification information from Users in a variety of ways, including, when Users visit our site, product registration, register on the site, place an order, subscribe to the newsletter, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site anonymously. Diono will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

Non-personal identification information

Diono may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Diono’s Site may use “cookies” to enhance User experience and provide usage data. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

Linking to other Sites

From time to time Diono may provide links to other websites not owned or controlled by Diono which Diono thinks might be useful or of interest to you. Diono cannot be responsible for the privacy practices used by other website owners or the content or accuracy of those other websites. Links to various non-Diono websites do not constitute endorsement by Diono of these websites, any products or services described on these sites, or of any other material contained in them. How Diono uses collected informationDiono may collect and use Users personal information for the following purposes:

  • To improve customer service
    Information User provides helps us respond to your customer service requests and support needs more efficiently.
  • To improve our Site
    Diono may use feedback User provides to improve our products and services.
  • To process payments
    Diono may use the information Users provide about themselves when placing an order only to provide service to that order. Diono does not share this information with outside parties except to the extent necessary to provide the service.
  • To run a promotion, contest, survey or other Site feature
    To send Users information they agreed to receive about topics Diono thinks will be of interest to them.
  • To send periodic emails
    Diono may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. User email may be shared with customer service representatives and those employees capable of addressing User questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, Diono includes detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
  • To disclose personal information if required to do so by law.
    Diono may disclose personal information if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with legal process served on Diono or the Site; (b) protect and defend the rights or property of Diono and its Site; or (c) act in urgent circumstances to protect the personal safety of Diono employees or agents, users of Diono’s products or services, or members of the public.

how diono protects your information

Diono is committed to protecting the security of Users’ personal information. Diono adopts appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of Users’ personal information, username, password, transaction information and data stored on our Site. Additionally, when Diono transmits sensitive personal information (such as a credit card number) over the Internet, Diono protects it through the use of encryption Protection of children’s personal informationDiono is a general audience site and does not knowingly collect any personal information from children.

Sharing your personal information

Diono does not sell, trade, or rent Users personal identification information to others. Diono may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. Diono may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. Diono may share User information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. Diono does not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Changes to this privacy policy

Diono has the discretion to update this Privacy Policy at any time. When Diono does, Diono will revise the updated date at the bottom of this page. Diono encourage Users to frequently check this page for any changes to stay informed about how Diono is helping to protect the personal information Diono collect. User acknowledges and agrees that it is the User’s responsibility to review this Privacy Policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, User signify User’s acceptance of this policy. If User does not agree to this policy, please do not use our Site. User’s continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If there are any questions about this Privacy Policy, the practices of this site, or dealings with this site, please contact Diono at: By phone at 519-725-1700 or at 1-866-954-9786 between 9:00 am to 5:00 pm EST Via email: This document was last updated on June 27, 2013

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